Why the Jolly Roger Logo?

The pirate theme of the website is really a metaphor for a very common theme in marketing and design, which is to "think out of the box". Comparing the success of your business (or project), to a war between yourself and your competitors - I believe it is vital to abandon the conventional rules of business, and as a Pirate might have done in the 1600's, attack with unbridled zeal where winning in the only acceptable outcome.

The logo I designed for the site - my take on the jolly roger - reflects this theme, as well as the modern cutting edge aspect of the media industry. While traditionally the jolly roger would be seen with two swords, here we have 2 flintlock pistols. For their time, the flintlock was the best technology had to offer and no self respecting pirate would be caught without one.

For those adventurous and curious visitors, I will let you know that there is a hidden page on the site that describes William The Kidd, The Third in detail.



Reliable and Professional.
Complete Solutions.
Total Support.

Wikiddmedia.com or William Kidd Media is the DBA name of Nick Macari, a freelance digital media professional. Born, raised and still living in New York City, Mr. Macari brings over 11 years of experience to the table.

After working on a number of personal web projects and managing web servers for his own entreprenurial endeavors over the years, Mr. Macari finally decided to focus on a web presence and make a commitment to providing the public with the best web and print solutions possible. Combining his technical expertise, design sense and customer service experience... wikiddmedia.com was created.

What truly sets Mr. Macari apart from other service providers, is his attitude and his commitment to the business relationships he forges. He doesn't just deliver a product - he delivers solutions - he gets in the trenches with you and fights right alongside you to make your project succeed.

There is a professional down to earth human element when working with Mr. Macari that you simply won't find anywhere else.

Sites and print materials designed through wikiddmedia are created by Mr. Macari. When the size of the job warrants, wikiddmedia has a talent pool of dedicated, professionals to pull from. No design job is to big, or complex for wikiddmedia to handle.


MISSION Statement

The world now revolves on a throw away economy.
Mass production, and profit have become paramount.
Quality, and service have been deprioritized.

I know this first hand because I have owned, operated, and been a part of a number of businesses over the last 10 years.

When I was too busy to produce something myself, I had to find a freelancer, contractor or firm to get it done. I have been on your side of the fence - exactly where you are right now. I know all the frustrations, and difficulties with trying to accomplish things in todays market.

I know the difference between a company that just meets minimum contractual requirements, and treats you like customer number 4,543,456 - and a company that goes above and beyond, a company that treats you like a partner and respected colleague.

When I started William Kidd Media, my goal was to create a company whose values reflected the latter.

Its my goal as a developer/designer and service provider to make your project succeed.

My own personal measure of success is not how much income I gross in a year, but rather the success and growth of each of my clients and the relationships forged from the process.

Nick Macari


All material on this site is © 2004-2010 William Kidd Media and Nick Macari and may not be copied or redistributed without written consent.