I tell my clients that doing a kitchen renovation without professional help is like working on a puzzle without a picture. It gets done. But you waste time and money. Three years after I first launched my site, I took my own advice and decided to get professional help. I got Nick Macari. Now, while no website planner can supply the vision, Nick's execution resulted in a new site as different from the old as night is from day. And I couldn't be happier!

Good luck finding a web site planner. Like me, you'll come across the big production houses that offer you little time as they try and pigeon hole you into one of their pre-existing formats. Or, you end up with someone little smarter than yourself. Worse still, when faced with the task of discerning the qualifications of thousands of 'professionals' on one list or another, you do nothing.

I got lucky. And I'll tell you why. First of all, Nick is a true professional. He tells you what he can and can't do right on his site. He's organized. He works with forms, documents and budgets. Second, he has a real feel for what works and doesn't on this medium. Third, Nick knows graphics. He'll take the bits and pieces you give him and creates a picture that simply looks great...and makes sense. Fourth, Nick communicates. You'll not have to chase after him. Fifth, and here's what did it for me. After I first spoke with Nick, I could tell that here was a guy who believed in what he did and wanted my site to succeed as much as I did. In essence, he cared as much about building a great site for me as I did about helping my clients create a great kitchen.

Chances are, you'll find creating or revising your web site stressful. But if you want it done right, you could make no better investment than in working with Nick Macari.

Michael Laurence,
President
The Kitchen Loft
www.thekitchenloft.com