Logos Versus Static Graphics
continued from home page
shrink them.
A website banner, the front panel of a product package, or the front cover to a book, are all examples of a static graphic.
Static graphics typically need significant changes or need to be totally reworked in order to be applied to other uses then those originally intended.
Further, logos are used to communicate a more general message then a static graphic. If you owned a shoe store for example, you would rely on your logo to attract attention, and recongnition not inform consumers of the latest sale, or 3 new locations opening up downtown. For this more specific communication, a static graphic would be created (of course in all likelyhood utilizing the logo in the design).
continued from home page
shrink them.
A website banner, the front panel of a product package, or the front cover to a book, are all examples of a static graphic.
Static graphics typically need significant changes or need to be totally reworked in order to be applied to other uses then those originally intended.
Further, logos are used to communicate a more general message then a static graphic. If you owned a shoe store for example, you would rely on your logo to attract attention, and recongnition not inform consumers of the latest sale, or 3 new locations opening up downtown. For this more specific communication, a static graphic would be created (of course in all likelyhood utilizing the logo in the design).
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